Search engine optimization is nothing; it’s a way of helping your website get found on any search browser when people search for something related to your website.

The more simple definition of SEO is making your website very easy to find , easy to understand, and useful for both humans and Google.

For example, I have opened a bouquet shop in my local market.

SEO helps me in:

• Find my shop easily for the customers.
• Help in Understanding what I sell.
• Build trust among my customers.

Why is SEO important?

Suppose you have a shop and people go to Google when they need help, answers or your field related product but if you are not there so your competitor who used the SEO takes the customer.

Understand why SEO matters 

1. Nowadays people are trusting Google so if your website is in the top results of your field it automatically builds trust among your targeted audience.
2. SEO helps in getting you the targeted audience. It’s not played in a random audience but you can directly target your niche audience and convert them into your customers.
3. SEO is also a 24/7 money making machine for you even if your ads stop when you stop spending but organic SEO helps in getting traffic all the time.
4. SEO saves money when you do it in the long run. It takes low effort and not daily spending. Once your webpage ranks, you get traffic for free.
5. Your competitors are always ready to beat you so if you are not where your customers are searching then your competitor simply get your customers.

Understand how SEO is different from PPC and SEM?

Firstly we will understand a simple things:

We can appear in Google by two ways

1. Non paid (naturally)
2. Paid (by paying Google)

Let’s understand Search Engine Optimisation first 

Search Engine Optimisation means getting a position on Google by consistent working of our website and by just buying that position.

1. It helps in getting a good reputation in your city or country.
2. It takes time to give result for your business 
3. When you rank in the top results of your field you gets free traffic daily.

Secondly, we have PPC 

PPC (Pay-Per-Click) is the fast and costly way to get the desired result.

Example of this is like you are renting a billboard on a road 

1. It gives us instant visibility on Google.
2. It is a good option for the quick sales and offers.
3. When you stop spending it will stop.

Last one final we have SEM,

Search Engine Marketing means when you use both SEO (Search engine Optimisation) and PPC (Pay-Per-Click) together it is called SEM.

1. It gives you free traffic from search.
2. Paid traffic from search 
3. Both reputation and advertising to grow your business super fast.

Understand How a search engine works?

There are only 3 ways through which your webpages ranks on the Google:

1. CRAWLING: Firstly Google crawl your pages to check what type of images, headings, links, content shows in your web pages to give the perfect category for your content.

2. INDEXING: Secondly Google index your web page like a book store in a big library and it remembers what your content is about so when the people are searching for the content related to your page it can show it to them.

3. RANKING: Third and the most important step Google do is Ranking. It figures out which page matches, explains clearly and looks trustworthy for the search then it will appear at the top.

That’s why Google recommend you to post a clear content , make easy to use website and genuinely help people if you want to rank in your targeted audience searches.

Understand What Are The Different SEO Specialisation:

1. On-Page SEO: This is decorating and arranging your website for your audience so that they can easily understand what your website trying to give my message by choosing the right keywords, clear writing, images, headings, and internal links.

2. Off-Page SEO: This is about people recommendation of your website to other people for the quality content of your website. You can do off-page SEO by making Back-lingS from other websites, mentions, sharing and build online reputation.

3. Technical SEO: This is about the health of your website like website speed, mobile friendly, clear URL, no broken pages.

4. Content SEO : Your content should be honest, easily understandable and creating useful content. We have to upload regular blogs, guides, updates and FAQs.

5. Local SEO : If you are giving services , selling products in a specific locations. So you have to work on Google business profile, local keywords, maps visibility.

6. E- commerce SEO: If you are selling Products online this is for you. You have to work on product pages, categories, reviews and buying keywords.

Conclusion 

Hopefully, Now you understand the basics of Search Engine Optimisation Marketing. I have try to make it more simpler for you.

When you Face any Difficulty during your Journey you can return to this website and clear your all the Doubts.